Google Officially Says No to SEO in Fear Of Christmas Rumble

Google decides to stick with an old claim and sell their search engine optimization company.

On March 11, Google’s purchase of DoubleClick finalized and Google became the proud owner of Performics and the company’s search engine optimization (SEO) division. The thought of Google owning a search engine optimization company with everyone. Read more

Mobile Googlebot - Allow or Disallow

Some of our sites have already been crawled by something that looks like

Nokia6820/2.0 (4.83) Profile/MIDP-1.0 Configuration/CLDC-1.0 (compatible; Googlebot-Mobile/2.1; +http://www.google.com/bot.html)

It’s the new Googlebot-Mobile using Nokia.

I have a mobile site. How can I add it to Google’s Mobile index?
How do I block or allow Googlebot?

I remember being told about mobile searches coming up in 2005 at the SES Convention in San Jose, California.

Building sites  with mobile searches in mind is going to gain importance, so this is the time to get familiar with what it takes to rank high.

So what I personally believe is that in order for a site to be doing well in the mobile searches, instead of using html you have to use something called WAP.
Let’s say you want to have a blog that targets mobile searches more than anything:
The whole interface needs to be redesigned, it’s actually a lot of work. Depending on what you are using, you might want to find if they have WAP compatible plugin.
WAP is Wireless Application Protocol.

It is really a simplified display so that people using wireless can quickly access what they need without having to download a bunch of pictures and javascript and other stuff used to make website “nice”.
As an example, WAP is used on Google, Yahoo!, and stock trading websites to allow people to quickly access what they need.
But as wireless phones get faster and mobile systems get better, such as iphone, WAP may one day be unnecessary. As for now, you can brand a site by using the advantage of being mobile optimized and dominate mobile searches if you’re working on it.
If you have some experience with mobile search results which you would like to share, feel free to leave me a comment.
This information has been compiled with the assistance of Mr. Winson Chu from Fone Leads.

Google owns an SEO company?

You’ve heard it correctly.
Google is now owner of DoubleClick and with it comes Performics:

Search Engine Marketing and Affiliate Marketing Strategies - DoubleClick Performics

to use what they website’s title tag uses to categorize them.
So let me get this straight:
Google is now owner and operator of a search engine marketing company?
I guess there finally is a search engine advertising company which can guarantee you top rankings afterall.

~ Mike Dammann

Update:

Google is selling Performic:

“…It’s clear to us that we do not want to be in the search engine marketing business. Maintaining objectivity in both search and advertising is paramount to Google’s mission and core to the trust we ask from our users. For this reason, we plan to sell the Performics search marketing business to a third party. We believe this will allow us to maintain objectivity and the search marketing business to continue to grow and innovate and serve its customers. While we have not yet identified a buyer, we’ve received preliminary interest from a number of our current partners. Search Marketing will continue to run as a separate entity until the division is sold….”

And here is a part of the emails they have sent out:

As you are aware, Google closed its acquisition of DoubleClick on March 11, 2008. Since that time, we have been actively involved in integration planning for each of our products and business units. We have recently completed this process for the DoubleClick Performics business.

As a result of our planning, we are formally splitting DoubleClick Performics into two separately-run business units - Affiliate Marketing and Search Marketing. We plan to integrate the Affiliate Marketing business into existing Google operations, providing enhanced value and reach for our Affiliate advertisers and additional tools and monetization opportunities for our publishers. We plan to sell the Search Marketing business unit to a third party. In Europe, these plans and their implications for our employees are subject to consultation with staff and employee representatives, where applicable.

During this transition, we will ensure that customers receive the same high level of service that they have always experienced. For those of you who have DoubleClick Performics relationships that include both Search and Affiliate Marketing services, we will assign separate account teams for each service. We will contact you shortly with more information regarding your assigned account team.
The Search Marketing business will continue to run as a separate entity until the division is sold. All client data will, of course, be kept confidential. Please contact your Search account manager for additional information.

We plan to continue to aggressively invest in and grow our Search Marketing business during this period of transition, and we look forward to continuing our relationship with each of our Search clients.

Thank you for your continued support of DoubleClick Performics.