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Google owns an SEO company?

March 17, 2008

performics.jpgYou’ve heard it correctly.
Google is now owner of DoubleClick and with it comes Performics:

Search Engine Marketing and Affiliate Marketing Strategies - DoubleClick Performics

to use what they website’s title tag uses to categorize them.
So let me get this straight:
Google is now owner and operator of a search engine marketing company?
I guess there finally is a search engine advertising company which can guarantee you top rankings afterall. ;)

~ Mike Dammann

Update:

Google is selling Performic:

“…It’s clear to us that we do not want to be in the search engine marketing business. Maintaining objectivity in both search and advertising is paramount to Google’s mission and core to the trust we ask from our users. For this reason, we plan to sell the Performics search marketing business to a third party. We believe this will allow us to maintain objectivity and the search marketing business to continue to grow and innovate and serve its customers. While we have not yet identified a buyer, we’ve received preliminary interest from a number of our current partners. Search Marketing will continue to run as a separate entity until the division is sold….”

And here is a part of the emails they have sent out:

As you are aware, Google closed its acquisition of DoubleClick on March 11, 2008. Since that time, we have been actively involved in integration planning for each of our products and business units. We have recently completed this process for the DoubleClick Performics business.

As a result of our planning, we are formally splitting DoubleClick Performics into two separately-run business units - Affiliate Marketing and Search Marketing. We plan to integrate the Affiliate Marketing business into existing Google operations, providing enhanced value and reach for our Affiliate advertisers and additional tools and monetization opportunities for our publishers. We plan to sell the Search Marketing business unit to a third party. In Europe, these plans and their implications for our employees are subject to consultation with staff and employee representatives, where applicable.

During this transition, we will ensure that customers receive the same high level of service that they have always experienced. For those of you who have DoubleClick Performics relationships that include both Search and Affiliate Marketing services, we will assign separate account teams for each service. We will contact you shortly with more information regarding your assigned account team.
The Search Marketing business will continue to run as a separate entity until the division is sold. All client data will, of course, be kept confidential. Please contact your Search account manager for additional information.

We plan to continue to aggressively invest in and grow our Search Marketing business during this period of transition, and we look forward to continuing our relationship with each of our Search clients.

Thank you for your continued support of DoubleClick Performics.

Comments

2 Responses to “Google owns an SEO company?”

  1. Jayson on March 17th, 2008 9:41 pm

    I’ll be the first to use Google as an SEO company. That way I’ll just call my account rep for re inclusion!

  2. Mike Dammann on March 18th, 2008 1:29 pm

    I’ll ask them for a quote on ranking http://www.frogengine.com and will keep you posted on their reply. ;)

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