This is the shortest interview ever, took me 5 minutes to write the questions and got them back 5 minutes later. Guy Kawasaki is one of the people who teach marketing, advertising ideas, how to use search engines the right way and how to make the most out of your web presence. Garage.com and Alltop.com are sites of his which he is known well for.
Here is the interview:
Mike Dammann: Guy, first of all thank you for being the first interviewee on the hot new
Blogger Talk. Tell us a little bit about how you got started blogging and
share the core prinipals which you stand by to increase readership to your
blog.
Guy Kawasaki: I started blogging about three years ago after people kept pounding on me to
do it. I was very late to blogging because I thought it was inherently
arrogant–that is, that you had to believe cared what you thought about
everything.
Mike Dammann: How many blogs do you yourself read on a daily bases and what criteria do you
use to make a blog one of those you visit from time to time.
Guy Kawasaki: I read only one blog per day and that only started a week ago:
Neuromarketing. http://www.
of blogs using Alltop, however.
Mike Dammann: Looking at some of the main blogs out there, not just the less read ones, tell
me some mistakes high profile bloggers are making that keep their blogs from
making it to the biggest league?
Guy Kawasaki: I don’t have an answer for this for two reasons: first, as I said, I don’t
read that many blogs. Second, I’m not an expert in this stuff–I just “let
it rip” in my own blog. You need to ask Neil Patel or Darren Prowse about
this stuff.
Mike Dammann: When you look at Social Media sites, do you believe that what we have is the
end all be all? What else do you see coming up to really get the social media
phenomenon cranking up hard?
Guy Kawasaki: Hate to admit this too, but I spend very little time on social media sites.
The other day I went to my Facebook account for the first time in months,
and there were 2,211 pending friend requests. I can barely handle email plus
the marketing of Alltop. I’m not trying to find more soul mates at this
point in my life.
Mike Dammann: Where do you find inspiration other than marketing? What helps you come up
with ideas to blog and also ideas to market your site further?
Guy Kawasaki: Every day I get up in the morning and ask God to give me ideas for my blog.
On some days She answers when a handful of friends suggest great topics. If
God fails me, then I use StumbleUpon and http://science.alltop.com/ to find
blog ideas.
Mike Dammann: Is there any certain formula that you can share which could apply to all
bloggers?
Guy Kawasaki: Sure: your blogs actual traffic is 10% of what your server logs tell you.
Mike Dammann: Guy, lastly, tell us something you have never shared online. Like, what is it
you are inspired to do next that you have not started yet and which you may or
may not be doing in your lifetime.
Guy Kawasaki: Between my blog, speeches, interviews like this one, and tweets, I have no
more secrets. I am truly Open Source.![]()
September 28th, 2008 at 9:21 pm
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